From: Fossil
Subject: Exclusive: Pre-Order Our New Hybrid Smartwatches

You won't want to miss out on these...

Fossil have sent this beautiful pre-order email for their new hybrid smartwatch series. The use high quality images of the watches on their own (1st image), then images paired with a smartphone (2nd, 3rd & 4th image) to help you understand how the watches will interact with your smartphone. The third image down is animated to show what happens on both the phone and the watch when you achieve a goal, which gives the reader an idea of how both items will work together. The final image at the bottom shows how your watch will also work as a remote control so that you’re able to control your music and even ring your phone.

This email uses an NLP technique called future pacing to help the subscriber imagine what it would be like if they had purchased a new watch. And to finish the email off, they offer: ‘Free Standard Shipping & No Minimum Spend’.

I’m ready to buy, what about you?