From: Bonobos
Subject: Notice to Employees Re: Casual Fridays

We're here to help.

Well aren’t they clever. We love it when companies use humor in order to create an experience within their email campaigns. I mean, you’re certainly bound to remember Bonobos next time you think of shopping after this email.

Aside from the fact that it’s pretty funny, it’s…

• Visually consistent with what you’d expect an internal memo to look like.
• Subtle and understated instead of in-your-face and aggressive.
• Simple and focused. Its function is to get a referred customer to begin shopping.
• The most wanted action is minimal. There’s almost no friction… just choose your preference.

In short, WE LOVE IT!