Subject: Alert: You NEED This!
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Urgency is the main theme in this product promotion newsletter from Bellabox. They are clearly letting their subscribers know that time is of the essence. The box is almost sold out and Bellabox lets us know right away in big bold print. Urging their customers to act now to claim the offer and snatch up February’s box with a “Join Now” CTA button is an effective strategy.
Bellabox is also targeting subscribers who have never purchased to join their Monthly Subscription by adding an offer of $10 off their first month. Offers are always excellent ways to get subscribers’ attention and drive a purchase. We think this one works great.
Another thing we like is the cross-sell for a subscription to the “bellababy” box. Many promotional newsletters focus on only product, but Bellabox incorporates both product lines into a bright and welcoming message that still effectively conveys their message of urgency.