We recently conducted a study of the Top 500 Internet Retailers and how they approach cart abandonment email campaigns. Our goal was to understand how they approach timing, design, personalization and offers when it comes to remarketing to abandoned carts. Here are some great stats that came out of the research:

  • 11.13% of the Internet Retailer 500 deliver at least one cart abandonment email to abandoners. {tweet this}
  • 6.64% of the Internet Retailer 500 deliver two or more cart abandonment emails to abandoners. {tweet this}
  • 1.28% of the Internet Retailer 500 used a personalized salutation in their email creative. {tweet this}
  • .86% of the Internet Retailer 500 used a personalized subject line in their email creative. {tweet this}
  • 7.71% of the Internet Retailer 500 showed the specific cart items that were left behind. {tweet this}
  • 1.71% of the Internet Retailer 500 showed the total value of the abandoned cart in the email. {tweet this}
  • 4.71% of the Internet Retailer 500 offered a coupon or discount in their email creative. {tweet this}

mike
Author       
Mike Arsenault
Mike Arsenault is the CEO and Co-Founder of Rejoiner. He works with 350+ online retail & eCommerce companies like Hallmark, eTix, Liftopia, and Vtech Electronics to help them grow faster using lifecycle email. He once lived aboard a 36' sailboat in Boston.