From: Michael from Peachdish
Subject: You forgot something!

Hi there, it looks like you found something delish on PeachDish, but did not complete your order.

Though a simple campaign by Peachdish, we wanted to talk about some of the techniques that it is using. The copy style is targeting foodies and chef aficionados with clever words that relate to cooking without being overwhelmingly cheesy.

If you notice, this email uses “Michael from Peachdish” as the From name, humanizing an automated email. Having the email come from a person and have direct access to that person (by using an individual’s email address) always helps to add trust into a customer’s mindset.