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With 67% of all eCommerce transactions abandoned before completion, Rejoiner’s powerful and highly targeted cart abandonment campaigns, once set up, help you recover lost sales without having to lift a finger, scaling up and down with your traffic. Our customers see a 10% lift in revenue, on average, with a cart abandonment campaign.
Rejoiner reports on abandonment rate, email open rate, click-through rate, conversion rate, recoverable revenue and more. Helping you identify opportunities to optimize your campaigns to increase conversions and drive more revenue.
Uncover valuable qualitative insights such as visitor objections and friction points that stop your customers from buying. Problems uncovered because of Rejoiner campaigns include: problems with international credit cards, shopping cost calculation errors, SSL certificate expired, problems with gift cards.
Rejoiner enables Peak Design to recover 16% of cart abandoners, welcome new customers to the Peak family, and drive product reviews for their top SKUs. These are just a few of the online retail campaigns Rejoiner can power.
Peak Design makes photography equipment that’s quite innovative. Most people haven’t seen their products before which means they have a lot of questions, but what questions are they asking?
When customers respond to a remarketing email with questions about a product, Peak Design makes a note and finds the best way to address customer questions on their product pages and support material.
Not only has Peak Design increased revenue from cart abandonment campaigns, but they’ve also gained priceless qualitative feedback from people who were about to buy their products. Through Rejoiner they can find out why potential customers didn’t buy, fix any problems found and increase conversions and sales consistently.
This allows them to answer questions before a customer abandons their cart because they haven’t had their question answered yet.
When you consider how much you earn back compared to how much it costs to do email remarketing, it ends up being a no-brainer. Plus, Rejoiner brings you closer to the experience visitors have on your site by helping you to learn what people are thinking and why they’re not buying products. The additional contact with customers has only made it easier to offer an even higher level of customer service and to learn more about customer needs.
Adam Saraceno, Marketing Director at peakdesign.com
Peak Design uses a two-step welcome email series to introduce first time customers to the brand, and at the same time encourage that all important second purchase. During the first 12 months the campaign generated a little over $150,000.
The first email of the series is sent 30 minutes post purchase. This gives the customer time to receive and read their payment and shipping emails. If we triggered the welcome email to send right away, it may get lost or archived with the rest of the emails.
Email two is triggered to send 7 days after the first purchase is made. By now the customer would have received their product or is just about to receive it.
The second email core focus is to provide tips and tricks for using their gear, while also creating a contact point by linking to their FAQ / Support Center where they can look at product manuals, featured articles or even request to talk with a human.
Not only does Peak Design gather insightful feedback, they also drive repeat purchases from the Welcome Series, increasing the lifetime value of a customer to their business.
If you’d like to run campaigns like this for your eCommerce store, or brainstorm different strategies applicable to you, then I invite you to contact sales and learn how Rejoiner can help. We also have a blog post where you can learn more about this campaign.
Using Rejoiner’s audience segmentation feature, Peak design targets a specific set of 18 SKUs creating a targeted campaign for post-purchase product-reviews. The campaign drives their customers to Amazon to add a review, creating a frictionless experience for the customer, while making it super easy for them to leave great feedback and in turn help drive more revenue from Amazon.
Meanwhile, on their catch-all audience they encourage customers to review their latest purchse by entering them in a monthly contest to win some free apparel.